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projects

01

Developed and designed product mockups and artworks for Universal Approach, aiming to enhance customer engagement through visually compelling graphics and strategic design elements.

Challenges:

  • Visual Appeal: Needed to design graphics that stand out and capture customer attention in a competitive market.
  • Brand Consistency: Ensured that all designs adhered to Universal Approach’s brand guidelines and conveyed a cohesive message.

Approach:

  1. Research and Analysis: Conducted thorough research on industry trends and customer preferences to inform design choices.
  2. Design Development: Created a series of product mockups and artworks, incorporating bold colors, modern typography, and strategic layouts to highlight key features.
  3. Feedback Integration: Collaborated with the client to refine designs based on feedback, ensuring alignment with their vision and goals.

Outcome:

  1. Enhanced Engagement: The new graphics significantly improved customer interaction and engagement, with increased click-through rates and positive feedback.
  2. Brand Recognition: Strengthened Universal Approach’s brand identity through consistent and high-quality design elements.
  3. Successful Launch: The redesigned product mockups and artworks contributed to a successful product launch and elevated overall customer experience.

Results:

  1. Increased Engagement: achieved a noticeable boost in customer interaction metrics.
  2. Positive Client Feedback: Received commendations from Universal Approach for meeting and exceeding design expectations.

"Working with Aamina at Idea and Concept was a game changer for our brand. The new designs not only met our expectations but surpassed them, driving significant engagement and enhancing our overall brand presence."

– Amit G, Universal Approach

02

Designed flyers for Moss Industrial, a plastic injection moulding company, with the goal of meeting client expectations and delivering high-quality promotional materials.

Challenges:

Technical Accuracy: Ensured that the flyers accurately represented the technical aspects of plastic injection moulding.

Visual Appeal: Needed to design flyers that were both informative and eye-catching to capture the attention of potential clients.

expectations

Approach:

  1. Client Consultation: Held detailed discussions with the client to understand their brand identity, key messages, and target audience.
  2. Design Development: Created flyer designs featuring clear and concise information about Moss Industrial’s services, including high-quality images and industry-specific terminology.
  3. Revisions and Feedback: Incorporated client feedback into the design process to refine the flyers and ensure they met all expectations.

Outcome:

  • High-Quality Flyers: Delivered flyers that effectively communicated Moss Industrial’s services and capabilities, with a professional and polished look.
  • Client Satisfaction: Met the client’s expectations and received positive feedback for the quality and effectiveness of the flyers.

Results:

Enhanced Promotion: The flyers were successfully used in various marketing campaigns and
trade shows, helping Moss Industrial increase visibility and attract potential clients.

Positive Client Feedback: Moss Industrial expressed satisfaction with the final product,
noting that the flyers aligned well with their brand and marketing goals.

"The designs were both professional and impactful, perfectly capturing the essence of our services. We’re thrilled with the result and look forward to working together on future projects."

– Graham.w, Moss Industrial

03

Developed and designed a range of branding materials for Swagmann, a western themed company specializing in Australian-made clothing. The project included business cards, banners, compliment cards, and swing tag artworks.

Challenges:

Brand Consistency: Ensured that all materials aligned with Swagmann’s western-themed brand identity.

Visual Impact: Designed materials that stood out in a competitive market and effectively communicated the brand’s values and products.

Approach:

03
  • Brand Consultation: Engaged with Swagmann to understand their brand vision, target audience, and design preferences.
  • Design Development:
    • Business Cards: Created elegant and rugged business cards featuring western motifs and the Swagmann logo, designed for a professional yet thematic appearance.
    • Banners: Designed large-format banners with striking visuals of Australian landscapes and western elements to attract attention at events and retail locations.
    • Compliment Cards: Developed compliment cards that complemented the brand’s aesthetic, adding a personal touch to customer interactions.
    • Swing Tags: Designed swing tags with intricate details and branding elements to enhance the presentation of clothing products.
  • Feedback and Revisions: Incorporated client feedback throughout the design process to ensure all materials met Swagmann’s expectations and aligned with their brand identity.

Outcome:

Consistent Branding: Delivered a suite of branding materials that created a cohesive and memorable brand experience for Swagmann.

Increased Brand Visibility: The new materials effectively represented Swagmann’s western theme and contributed to a stronger market presence.

Results:

  • Enhanced Brand Presence: The business cards, banners, compliment cards, and swing tags all reinforced Swagmann’s brand identity and helped attract and engage customers.
  • Positive Client Feedback: Swagmann expressed satisfaction with the branding materials, noting their effectiveness in enhancing brand visibility and customer engagement.

"We are incredibly happy with how the business cards look—real cool western looking, rustic, and with a perfect patina. Mina has been instrumental in elevating our brand with their exceptional design work. The banners, compliment cards, and swing tags perfectly capture the essence of Swagmann and have made a significant impact on our marketing efforts. We are thrilled with the results and look forward to future collaborations."

– Connor.b, Swagmann

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